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In Alice’s Adventures in Wonderland, Alice falls into a world where nothing makes sense. For survey participants, a poorly designed questionnaire can feel the same. Confusing wording, unclear screening, and clunky layouts create a rabbit hole of frustration that leads to disengagement and poor data.
The healthcare industry has entered a new era—one where data no longer lives in silos, and evidence isn’t just generated by randomised controlled trials. Increasingly, healthcare decisions are being shaped by real-world inputs: how treatments work outside the clinical trial setting, how patients experience them, and how physicians actually use them in practice, and this approach is set to grow in prominence.
India has long since been recognised as a key strategic location for the world’s largest life sciences and healthcare companies, with major players setting up global capability centres (GCCs) to leverage the country’s diverse talent pool and cost-effective business environment.