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Better screeners lead to better results. In healthcare research, a well-designed screener is the difference between clean, actionable data and frustrating fieldwork challenges. This article explores common pitfalls and offers practical tips for building better screeners that set your study up for success.
In Alice’s Adventures in Wonderland, Alice falls into a world where nothing makes sense. For survey participants, a poorly designed questionnaire can feel the same. Confusing wording, unclear screening, and clunky layouts create a rabbit hole of frustration that leads to disengagement and poor data.
The healthcare industry has entered a new era—one where data no longer lives in silos, and evidence isn’t just generated by randomised controlled trials. Increasingly, healthcare decisions are being shaped by real-world inputs: how treatments work outside the clinical trial setting, how patients experience them, and how physicians actually use them in practice, and this approach is set to grow in prominence.