
The Partner Perspective: “Qual is Moving Away from Central Locations”
Explore the partner perspective on why the days of viewing facilities as the default are gone and how to navigate the virtual-first qualitative world.
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Explore the partner perspective on why the days of viewing facilities as the default are gone and how to navigate the virtual-first qualitative world.

The future of market research belongs to those ready for change. With insights from Neil Phillips, we explore the shifting dynamics between pharma and agencies, and why robust verification is now the essential foundation for credible healthcare insights in a transforming industry.

List feasibility isn’t just about numbers. It’s about understanding why a client list doesn’t always translate into reachable respondents. This article unpacks the key drivers behind list feasibility, from data quality and universe representation to incidence and response rates, helping you explain feasibility outcomes with confidence.