The future of market research belongs to those ready for change. With insights from Neil Phillips, we explore the shifting dynamics between pharma and agencies, and why robust verification is now the essential foundation for credible healthcare insights in a transforming industry.
List feasibility isn’t just about numbers. It’s about understanding why a client list doesn’t always translate into reachable respondents. This article unpacks the key drivers behind list feasibility, from data quality and universe representation to incidence and response rates, helping you explain feasibility outcomes with confidence.
Better screeners lead to better results. In healthcare research, a well-designed screener is the difference between clean, actionable data and frustrating fieldwork challenges. This article explores common pitfalls and offers practical tips for building better screeners that set your study up for success.
In Alice’s Adventures in Wonderland, Alice falls into a world where nothing makes sense. For survey participants, a poorly designed questionnaire can feel the same. Confusing wording, unclear screening, and clunky layouts create a rabbit hole of frustration that leads to disengagement and poor data.
The healthcare industry has entered a new era—one where data no longer lives in silos, and evidence isn’t just generated by randomised controlled trials. Increasingly, healthcare decisions are being shaped by real-world inputs: how treatments work outside the clinical trial setting, how patients experience them, and how physicians actually use them in practice, and this approach is set to grow in prominence.
India has long since been recognised as a key strategic location for the world’s largest life sciences and healthcare companies, with major players setting up global capability centres (GCCs) to leverage the country’s diverse talent pool and cost-effective business environment.
In today’s digital world, automated approaches often dominate market research recruitment, offering speed and scalability. However, traditional methods like phone recruitment remain vital, particularly in niche or challenging markets.
Explore how m360 Research successfully navigated a complex dental therapy study in Canada, providing our client with targeted insights from 250 HCPs to refine their product launch strategy.
Learn how m360 Research successfully executed the study on HG treatments, delivering comprehensive insights from ObGyns in New Jersey.
Explore who ObGyns are, the challenges they face professionally, and how efficient recruitment solutions can overcome barriers for participation in women’s health market research.