Challenges
Variations in project specifications led to multiple challenges during fieldwork.
- Niche audience: Targeted Medical & Gynaecological Oncologists, representing a small subset (~1.5%) of active physicians in the USA.
- Modules qualification: Initial expectation was for respondents to qualify for two modules each. In reality, most respondents only qualified for one module.
- Drop in incidence rate (IR): The in-field incidence rate dropped by about one-third compared to the quoted IR.
- Quota limitations: Interlocking quotas required securing 20 Gynaecological Oncologists per module. Custom recruitment efforts were necessary to achieve this.
- Survey programming iterations: Multiple adjustments in survey design caused delays in the fieldwork launch. High dropout rate: Over 50 qualified respondents dropped out before completing all modules.
The m360 Research Solution
We showcased our problem-solving expertise, employing tailored approaches to meet the study’s unique requirements.
- Custom recruitment efforts: Cold calling, customized email, and text broadcasts accounted for approximately 25% of completed interviews.
- Desk research: Targeted respondents were sourced through secondary research activities based on NPI IDs.
- Multifaceted recruitment strategy: Combined panel recruitment, custom recruitment, and a specialized vendor network.
- Higher incentives: Bonuses were offered to respondents for submitting additional modules.
- Proprietary tools: Sampling technologies and dynamic audience tools were used to increase reach for the right audience across panels (m360, M3GR, All Global).
Performance Report
Budget: As Planed
100%
Feasibility
100%
Customer Rating: High
100%
