m360 Research Blog - m360 Research

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The Partner Perspective: “Qual is Moving Away from Central Locations”

Explore the partner perspective on why the days of viewing facilities as the default are gone and how to navigate the virtual-first qualitative world.

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Six Forces Reshaping Market Research for 2026 and Beyond

The future of market research belongs to those ready for change. With insights from Neil Phillips, we explore the shifting dynamics between pharma and agencies, and why robust verification is now the essential foundation for credible healthcare insights in a transforming industry.

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Understanding the “Why” Behind List Feasibility

List feasibility isn’t just about numbers. It’s about understanding why a client list doesn’t always translate into reachable respondents. This article unpacks the key drivers behind list feasibility, from data quality and universe representation to incidence and response rates, helping you explain feasibility outcomes with confidence.

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Better Screeners, Better Results (With Examples)

Better screeners lead to better results. In healthcare research, a well-designed screener is the difference between clean, actionable data and frustrating fieldwork challenges. This article explores common pitfalls and offers practical tips for building better screeners that set your study up for success.

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Keeping Participants Out of the Rabbit Hole: Designing Surveys that Deliver Reliable Data

In Alice’s Adventures in Wonderland, Alice falls into a world where nothing makes sense. For survey participants, a poorly designed questionnaire can feel the same. Confusing wording, unclear screening, and clunky layouts create a rabbit hole of frustration that leads to disengagement and poor data.

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Real-world Insights: Powering the Next Phase of Real-world Evidence

The healthcare industry has entered a new era—one where data no longer lives in silos, and evidence isn’t just generated by randomised controlled trials. Increasingly, healthcare decisions are being shaped by real-world inputs: how treatments work outside the clinical trial setting, how patients experience them, and how physicians actually use them in practice, and this approach is set to grow in prominence.

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All Eyes on India: Unlocking Opportunities for Pharma MRAs in 2025

India has long since been recognised as a key strategic location for the world’s largest life sciences and healthcare companies, with major players setting up global capability centres (GCCs) to leverage the country’s diverse talent pool and cost-effective business environment.