Clients often rely on m360 Research’s recruiting expertise to find market research respondents from their own database.
The Challenges of Traditional List Matching
Order of Inputs
New Ways of Finding the Right Match
We applied both solutions to a recent project:
- The total number of active panel members matched increased 81% (from 411 to 744)
- The total number of completes from matched active panel members increased 48% (from 39 to 58.